The Last Thing You Need is More Training

A couple of weeks ago, I attended a conference where a behavioral scientist was making a case for the fact that having information does not necessarily lead to behavior change. As I like to put it: it isn’t knowing what to do, but doing what you know, that makes all the difference. While we all accept that we have to know better before we can do better, many of us confuse the former for the latter, and this is where we end up getting held back.