Our Philosophy

The methodology Amir uses to coach clients is to, first and foremost, understand their current situation, specific goals and aspirations, and concerns about how they might get from “here” to “there.” Then, taking a methodical step-wise approach, Amir guides clients in clearing the noise, getting focused, and devising and executing a plan that prioritizes the most impactful milestones to ensure the success of their transformative journey. Throughout the process, Amir considers himself an accountability partner with a vested interest in the client’s success.

Amir’s coaching methodology is rooted in the fundamental conviction, borne out through decades of experience, that there is already a Transformative Leader inside each of us; we are all leaders in some form or fashion in our own lives, regardless of position or title at work. Amir guides clients in shifting their leadership mindset so they can see what is in the way of them accessing the ever-present leader within, thereby accelerating their rate of progress and fulfillment.

Amir believes that, to be effective, coaching must take place in the course of attempting to deliver on specific and stretching goals, and it is in that context that he conducts his sessions. Both Amir and his clients have consistently found this approach to be the most powerful and sustainable way of achieving breakthrough results and satisfaction, both personally and professionally, as well as individually and organizationally.

Amir is known for what he calls “spicy coaching,” which is all about not letting clients’ excuses become a roadblock to their progress. While it may sound a little daunting, there’s no reason to be apprehensive; Amir is adept at delivering his spicy coaching in a way that is compelling and empowering, rather than condemning. The “kick“ of spicy coaching often ends up being what many clients love the most about their sessions with Amir.