If your organization suffers from a persistent communication problem and all your attempts at solving the problem have failed, it could be because poor communication is only a symptom of the real problem that you should be addressing. If you are constantly training your people on communication skills and trying one tool or process after another, only to see them seemingly go to waste, it is because your bottleneck is probably not a missing tool set or even skill set. If this is the situation you find yourself in, I submit that you don’t really have a communication problem, but rather a commitment problem!
We live in a world that is increasingly obsessed with quick fixes and instant gratification. We don’t have time to stop and get gas, even though we are running on fumes, because we left late. We don’t have time to stop and sharpen the saw because we are too busy trying—and failing—to cut the tree down. We don’t have the money to save or invest in retirement because we have to have that car/phone/vacation right now, instead of waiting until we can afford it. Examples abound, and I’m sure you can think of some of your own. The bottom line is that we end up being so focused on efficiency that we often end up sacrificing effectiveness as a result. All too often, we judge the potential solutions and strategies on how quickly and how well they are going to address the symptoms that we see right in front of us, while completely ignoring the cause of our discontent. This feeds the perpetual focus on fixing problems rather than creating a discontinuous shift in results, i.e. we ignore the roots of transformation to pursue the fruits of change.