“Finding Success through Selfless Service” with Jonathan Keyser | Ep. 075
Never Miss an Episode — Subscribe to our weekly newsletter
Episodes + free resources + your opportunity to chime in delivered to your inbox every week via Amir’s weekly newsletter
About this Episode:
Editor’s Note: There were technical issues during the recording of this interview that resulted in dropped audio in several places. We apologize for the impact that this has on the listening experience.
In this episode of The Transformative Leader Podcast, I’m happy to bring you a conversation with author and thought leader, Jonathan Keyser, about why ruthlessness in business is overrated and how selfless service is a surefire strategy to achieve success and satisfaction, at work and in life. Jonathan is the founder of Keyser, the largest occupier services commercial real estate brokerage firm in Arizona, as well as the Keyser Institute, whose purpose is to train and empower the next generation of selfless leaders and organizations. Jonathan's best-selling (and highly recommended) book You Don't Have to Be Ruthless to Win and online Keyser Institute courses inspire others to activate selflessness in their life and see how and why this counterintuitive strategy can create extraordinary, long-term success.
When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years.
His selfless service approach to business has resonated with corporations and individuals seeking a competitive edge to acquiring and maintaining clients. The foundation of his teaching is that the key to transforming your industry is through self and cultural reinvention, which leads to a driven, selfless service mindset. Through this transformation, your organization will realize extraordinary, unmatched distinction within your industry.
I think it goes without saying that Jonathan is definitely a kindred spirit. Selflessness and service form the foundations of Transformative Leadership, and like many of us, Jonathan came to the realization that these principles of leadership are timeless and universal and produce extraordinary results, even in “cut-throat“ industries. Jonathan is doing such great work cultivating the mindset of “I am the One, and it’s not about me“ in those he trains and works with, and I cannot recommend his insights and teachings highly enough.
Beyond that, we just had a wonderful conversation, and I’d love to have Jonathan on the podcast again! So, be sure to check this episode out, and after that go take a look at the Keyser Institute, because there is some awesome stuff going on there!
Some topics discussed in this episode include:
Jonathan’s background and how he found himself discovering the power of selfless service in a ruthless industry.
Why selfless service is overlooked in the business world, and the role that leaders have in creating a culture of selfless service.
Why selfless service doesn’t mean simply doing everything for everyone, and the importance of strategic service when it comes to success.
How the willingness to break from the pack and do what is counterintuitive relative to a ruthless business world is a trait to look for in members of a selfless service culture.
And more…
Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona, as well as the best-selling author of You Don't Have to Be Ruthless to Win. An Inc. 5000 company, Keyser has rapidly become one of the fastest growing firms of its kind in the country, serving companies and their real estate needs globally. Award winning and nationally recognized, Keyser is an active member of the Forbes Real Estate Council, voted Top 10 Best Places to Work multiple years running, and is a proud Host Company for Conscious Capitalism. Jonathan is extremely committed to personal development and self-improvement and stays active with mountain/water sports, spin, and hiking.
Guest Links:
To learn more about Jonathan and his offerings, you can visit his website. You can check out and purchase Jonathan’s (highly recommended) book at the book’s website. To learn about Keyser real estate company, you can visit their website. You can connect with Jonathan on LinkedIn, Twitter, Instagram, or Facebook.
How you can Support the Podcast:
The Transformative Leader Podcast publishes every Thursday. If you enjoy the show and would like to help new listeners discover it, please leave us a rating and review on iTunes or your favorite podcast platform, and share the podcast with others. Would you like to suggest a guest for an upcoming episode, let us know here.
Never Miss an Episode | Rate & Review | Support
Subscribe on iTunes, Amazon Music/Audible, Spotify, Stitcher, or Google Podcasts
This post may contain affiliate links. This means I may earn a commission should you chose to make a purchase using my link.