GROUP COACHING FOR PEOPLE-CENTERED LEADERS
Create an organization of inspired, committed, and engaged people consistently producing best-in-class results.
Our fundamental conviction is that there is already a Transformative Leader inside each of us. In our Group Coaching sessions, Amir guides you in bringing out the best in yourself and your team members, resulting in extraordinary workplace cultures. Our unique coaching methodology has consistently been proven effective in a wide variety of industries and organizations across the globe.
ABOUT OUR GROUP COACHING
Goal-Driven
Although Amir believes that coaching must be done in the context of specific goals, Amir’s clients have consistently reported unexpected transformations, in both personal and professional arenas, well beyond the initial objectives they had set out to achieve.
Compassionate
Amir’s coaching methodology is rooted in the fundamental conviction that there is already a Transformative Leader inside each of us. There is nothing that needs to be added, and we lack nothing; we need only to recognize what is in the way of us accessing the ever-present leader within.
“Spicy”
Amir is best known for what he calls “spicy coaching.” This type of coaching encourages clients to confront certain truths they have been avoiding or working around, thus enabling them to unleash their hidden potential to transform their results and fulfillment.
You feel the pressure to make a change, but despite your past experience and accomplishments, you don’t know what to do or even where to start. You may be dealing with unsupportive bosses, deep-seated toxic culture, and may have never been equipped with the tools, skills, and mindset necessary to lead others.
Do these challenges sound familiar?
➤ Team members lack initiative and avoid accountability
➤ People working in their silos, rather than collaborating
➤ Functional experts in leadership positions are not equipped to lead
➤ Your team’s results are lackluster, and morale is low.
Amir’s Coaching Philosophy
The methodology Amir uses to coach clients is to, first and foremost, understand their current situation, specific goals and aspirations, and concerns about how they might get from “here” to “there.” Then, taking a methodical step-wise approach, Amir guides clients in clearing the noise, getting focused, and devising and executing a plan that prioritizes the most impactful milestones to ensure the success of their transformative journey. Throughout the process, Amir considers himself an accountability partner with a vested interest in the client’s success.
Amir’s coaching methodology is rooted in the fundamental conviction, borne out through decades of experience, that there is already a Transformative Leader inside each of us; we are all leaders in some form or fashion in our own lives, regardless of position or title at work. Amir guides clients in shifting their leadership mindset so they can see what is in the way of them accessing the ever-present leader within, thereby accelerating their rate of progress and fulfillment.
Amir believes that, to be effective, coaching must take place in the course of attempting to deliver on specific and stretching goals, and it is in that context that he conducts his sessions. Both Amir and his clients have consistently found this approach to be the most powerful and sustainable way of achieving breakthrough results and satisfaction, both personally and professionally, as well as individually and organizationally.
Amir is known for what he calls “spicy coaching,” which is all about not letting clients’ excuses become a roadblock to their progress. While it may sound a little daunting, there’s no reason to be apprehensive; Amir is adept at delivering his spicy coaching in a way that is compelling and empowering, rather than condemning. The “kick“ of spicy coaching often ends up being what many clients love the most about their sessions with Amir.
“Amir Ghannad is the best in the business.”
— Mitch Dingwall
Director of R&D, Campbell Soup Company
Our Approach
Together, each group coaching client will work with Amir to:
➤ Establish goals and aspirations, both in terms of desired results and capabilities.
➤ Begin to work through the cycle of Clarity, Focus, Commitment, and Resilience, and continue the cycle throughout the coaching relationship.
➤ Work together to uncover what is getting in the way of you being and showing up as the Transformative Leader that you already are, and to dramatically increase your ability to influence change and lead a transformation.
➤ Conduct a DiSC assessment and review the results to gain a deeper understanding of how that insight can serve you.
➤ Establish a specific 3-month initiative with stretch goals and milestones as context for coaching conversations.
➤ Perform a 363 Assessment and/or other forms of feedback that provide insight as to how key stakeholders view your strengths and opportunities and how they experience you.
➤ Read and discuss the relevant chapters of Amir’s book, The Transformative Leader.
A MESSAGE FROM AMIR
Most of us will spend most of our lives at work, and, unfortunately, we will spend most of that time miserable. When work is simply accepted as an inevitable source of stress and frustration, endless dissatisfaction is a foregone conclusion. But it doesn’t have to be this way.
I am a firm believer, based on firsthand experience, that work can and should be a source of inspiration, fulfillment, and prosperity. It is this core belief that forms the foundation of our mission at The Ghannad Group. Every one of our programs is created specifically to guide others through the reliable and repeatable process of making that vision a reality.
I’ve personally experienced what it’s like to stand in the middle of a “perfect storm” of seemingly insurmountable challenges: scarce resources, unsupportive bosses, and toxic culture. Too many times, I let those circumstances diminish my power and joy, and the toll it took on my life and my family was always too high. I don’t want anyone else to suffer through that experience.
That’s why I committed myself to making the world a better place, one leader, team, and workplace at a time. I want give others the benefit of the wisdom, tools, and support I wish I’d had when I was down “in the trenches.” My goal is for every person who participates in our programs to rediscover their enthusiasm, become the most powerful version of themselves, and make a real impact, starting exactly where they are, regardless of title or circumstance.
To be clear, it isn’t just about getting results; it’s about transforming how you show up at work and in life. My deepest hope is for each participant to become a catalyst of transformation for themselves, their teams, their families, and their communities. Based on feedback from so many past clients over the years, I have come to expect the benefits of our programs to go well beyond the workplace.
If you’re bold enough to believe work can be a source of inspiration, not just an obligation, I invite you to join us. Together we can create workplaces where people thrive, not just survive. If you’re willing to commit to this journey and stay the course, I’m confident you’ll not only achieve extraordinary results at work, but experience unprecedented levels of success and fulfillment in every area of your life.
Amir Ghannad, Founder of The Ghannad Group
Meet your Coach
Amir Ghannad is a world-renowned leadership development and culture transformation expert with a Master’s degree in Mechanical Engineering and an MBA in Organizational Behavior. He has over 40 years of experience helping leaders and organizations unlock their full potential to deliver breakthrough results. He is the author of the widely regarded book The Transformative Leader and host of the top 1% globally ranked podcast of the same name.
As the founder of the highly regarded consulting firm, The Ghannad Group, Amir has worked with hundreds of companies—including MasterCard, PepsiCo, Campbell’s, E&J Gallo, and L’Oreal—guiding them through cultural transformations that have delivered remarkable results, including a 240% revenue increase with no additional capital investment for one client.
A sought-after keynote speaker, coach, widely recognized thought leader, and a skilled practitioner of a wide range of leadership paradigms and methodologies, Amir is highly respected for his ability to turn underperforming teams into high-performing cultures, with his work having been featured in TD Magazine, Manufacturing Tech Insights, the White House Worker’s Voice Summit, and more.