"Living and Thriving Beyond Fear" - An Interview with Ruth Soukup | The Transformative Leader Podcast 039

In this episode of The Transformative Leader Podcast, I’m excited to bring you a powerful conversation with bestselling author, motivator, and powerhouse entrepreneur, Ruth Soukup. The discussion today is a profound one, and is about something that is a constant presence in all of our lives in one form or another: fear. “What would you do if fear no longer stood in your way?” That is the central question that Ruth set out to explore in her forthcoming book, Do It Scared®: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love. Through the course of her research, which included interviewing over 4,000 people about the role fear plays in their lives, she uncovered seven very distinct ways that we all respond to fear. Although each of these “Fear Archetypes“ are expressed differently, one thing they all share is that they limit us from thriving and cause us to focus on merely surviving. Combining her research with her own experience, Ruth provides practical advice, inspiration, and guidance for moving forward with courage, facing their fears, and creating an extraordinary life.

I learned a great deal in our conversation, and I know listeners will find the discussion equally insightful and impactful. I’m sure many will also be inspired, just as I was, by Ruth’s powerful story of her extraordinary journey from breakdowns to breakthroughs. Make no mistake, this is an episode you cannot miss!


In our conversation, Ruth recounts the harrowing experiences that led her first to her breakdowns, and then to breakthroughs, regarding the place of fear in our lives. The short version is that, at just 23 years old, she had hit rock bottom. After 2 years in and out of psychiatric hospitals, she fought her way back to start her own multi-million dollar company where she provides practical tools and guidance for women in life and business. We discuss what Ruth calls the seven “Fear Archetypes,“ which are distinct ways in which we all shape our lives in response to fear. These are the Procrastinator, Rule Follower, People Pleaser, Outcast, Self-Doubter, Excuse Maker, and the Pessimist. (You probably recognize yourself in some of these; I know I did!) We also discuss how and why fear works its way into every part of our lives, why it is important to diagnose our specific “fear fingerprint“ so that we can begin to apply antidotes to it. We talk about the importance of intentionally shifting our core beliefs from a fear mindset to a courage mindset, how getting in action is one of the most powerful things we can do to build our courage, and much more that I can’t do justice to in this short description! It was an enlightening, fascinating conversation that I hope everyone will listen to and share with others!

New York Times bestselling author Ruth Soukup is dedicated to helping people—especially women—overcome fear and create a life they love. Through her blog, Living Well Spending Less, which reaches more than 1 million women each month, she encourages her readers to follow their dreams and reach their goals. She is also the founder of the Living Well Planner® and Elite Blog Academy®, as well as the author of five bestselling books. Her practical advice has been featured in numerous publications and news programs, including Women’s Day, Redbook, Family Circle and Fox News. Her Do It Scared® podcast launched on April 30, 2018 and her next book, Do It Scared®: Finding the Courage to Face Your Fears, Overcome Adversity, and Create a Life You Love will be available on May 21, 2019.

To learn more about Ruth and her work, you can visit her website. You can learn more about her upcoming book, complete your own Fear Archetype Assessment at DoItScared.com, and preorder her book (which I would highly recommend) on Amazon. You can also connect with Ruth on Facebook and Twitter.

Listen here and head over to iTunes or Stitcher to subscribe to my feed and download today's episode.

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You can now listen to the new 5-part audio series, “Transforming Your Workplace Experience!" This audio series serves as both a great standalone introduction to culture transformation, as well as a companion to our previously available free culture transformation guide. In the series, I walk you through some applications and examples of the concepts presented in the guide, so that you can more effectively put them into practice and get motivated by the progress you will start making. I know that after learning and applying the concepts and distinctions that I present in the guide and audio series, you will be more qualified than ever to create extraordinary cultures that consistently deliver breakthrough results!

The Transformative Leader Audiobook is available now! I'm so excited to announce that "The Transformative Leader" on audiobook is currently on sale now exclusively on Amazon, Audible, and iTunes! The wait is over for those of you who (like me) prefer to listen to books during their commute or while exercising or simply doing things around the house! If you aren't yet a member of Audible, you can use this link (https://adbl.co/2MZWmaF) and sign up for a free 30-day trial and receive "The Transformative Leader" audiobook for free (plus one credit per month thereafter)!

About the Author: Amir Ghannad is an international keynote speaker, author of The Transformative Leader, leadership consultant, culture transformation champion, and founder of The Ghannad Group. He has made it his life's work to guide leaders and equip them with the tools, skills, and the mindset necessary to create extraordinary workplace cultures that deliver breakthrough results. Download his free e-book, titled 5 Practical Steps to Make Your Culture Transformation Stick by clicking here.

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Want to get in touch with Amir? Email amir@theghannadgroup.com

As always, have a great week! May you Boldly Declare, Courageously Pursue, and Abundantly Achieve the Extraordinary!

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