JOIN US ON MAY 14, 2026 FOR OUR SIGNATURE VIRTUAL WORKSHOP
Discover the Transformative Leader Within
Create extraordinary cultures that deliver breakthrough results and unprecedented fulfillment, even in unfavorable circumstances.
Envision an organization of inspired, committed, and engaged people consistently producing best-in-class results.
Do these challenges sound familiar?
You feel the pressure to make a change, but despite your past experience and accomplishments, you don’t know what to do or even where to start. You may be dealing with unsupportive bosses, deep-seated toxic culture, and may have never been equipped with the tools, skills, and mindset necessary to lead others.
➤ Team members lack initiative and avoid accountability
➤ People working in their silos, rather than collaborating
➤ Functional experts in leadership positions are not equipped to lead
➤ Your team’s results are lackluster, and morale is low.
Have you ever thought to yourself...
After 19 years of experience and with several culture-related business turnarounds under his belt, Amir became a first-time Plant Manager of the worst-performing plant in a company.
He was up against a longstanding, extremely toxic culture and bosses who refused to support his efforts to address it, all while being blamed for problems that existed before he was even hired. He felt demoralized, frustrated, stressed out, and just wanted to give up. Amir knew he had to do something—for the sake of his sanity, his job security, and all of the employees now counting on him for leadership—but he didn’t know where to start.
Everything changed when, in the depths of despair, Amir had an epiphany. He finally realized what was holding the plant back from making real and sustainable progress. The solution was radical accountability, starting with himself.
The plant felt like a completely different place. People were showing a high level of initiative and collaborating to deliver common objectives. Engagement was at an all-time high, and leadership capability was growing exponentially at all levels of the organization.
There was also an unexpected side effect: people’s personal lives were being transformed in terms of health, finances, and relationships.
Using the experience from the plant’s journey of transformation as the foundation for his efforts going forward, Amir uncovered the key principles of Transformative Leadership that anyone could learn and apply to transform their own situation. Distilling and refining these concepts further, Amir designed a repeatable framework that any organization or individual could follow to create extraordinary cultures, deliver breakthrough results, and experience unprecedented fulfillment.
HOW WE DO IT
Our proven approach will guide you through a comprehensive transformation of your results and capability
Our Framework is designed to develop Transformative Leadership capability at all levels of the organization, cultivate collaborative partnerships among team members, create a unifying vision, and guide the process of installing sustainable systems, processes, and behaviors that continue to scale. Effective in any situation, industry, location, or size of organization, the ultimate aim of the framework is to create extraordinary cultures that deliver breakthrough results and unprecedented fulfillment, no matter the circumstance.
D1 - Individual Development
Cultivating self-awareness, personal accountability, and the foundational habits of transformative leaders.
D2 - Team Development
Focusing on team cohesion, leadership alignment, and the development of a shared vision.
D3 - Best-in-Class Organization
Organizational strategy, optimizing effectiveness, engaging in multi-year planning, and mapping the journey toward a High Performance Organization.
D4 - Sustainable Growth
Stabilizing results, developing intrapreneurs, and embedding scalable systems and processes.
D5 - Enterprise-Wide Impact
Expanding influence across the industry by developing leaders who can replicate and sustain the transformation independently, creating a lasting legacy of leadership excellence.
NEXT LIVE WORKSHOP: MAY 14, 2026
What you will learn
This workshop serves as the foundational program in our comprehensive Transformative Leadership Framework.
This is where people go from blaming everything on their circumstances and other people to truly embracing accountability for transforming their situation.
This workshop is primarily focused on personal transformation, with the premise that there is a Transformative Leader inside each of us. The workshop is designed for you to discover what’s keeping you from being as effective as you can as a leader. You will leave energized and equipped to unleash your potential and achieve unprecedented success and fulfillment, personally and professionally.
Key Takeaways:
➤ Clear understanding of the 7 Hidden Saboteurs of Success and Fulfillment.
➤ Compelling insights on how these Saboteurs are affecting you.
➤ Practical habits to help you be and show up as a Transformative Leader.
➤ Actionable steps you can take immediately to take your leadership effectiveness and influence to the next level.
➤ Preliminary understanding of how your new leadership capabilities enable you to begin transforming the culture.
This workshop lays a strong foundation for you to realize the following benefits:
Workplace Benefits
A working knowledge of the tools, skills, and mindset necessary to lead oneself and others
Expanded influence beyond your immediate authority
Increased credibility as an inspirational leader
Improved morale
Higher levels of trust
Productive relationships
Breakthrough results
Empowered, inspired team members bringing their best to work every single day
Unified teams collaborating to achieve common objectives
A workplace that is a source of inspiration
A culture where everyone feels valued
Team members utilizing their full potential
A team of accountable leaders
Supercharged effectiveness in every area
Leadership capability at every level of the organization
Ability to fully utilize every tool and skill you have acquired up to this point in your career
A strong bond and sense of community with others engaged in the Transformative Leadership journey
A common language and set of distinctions that prepare you to effectively contribute to planning and implementing culture transformation efforts
Personal Benefits
Hope in a brighter future
Feeling that you’re living up to your leadership potential
Finally feeling like you know what you’re doing
Feeling like you have guidance you can rely on
Confidence in your ability as a leader
Peace of mind
Enthusiasm about your work and career
A sense of pride and accomplishment
Renewed energy and zest for life
Better relationships
Improved well-being
What Past Participants Have Said
“The Discover the Transformative Leader Within session with Amir is a life-changing event, an everlasting gift that triggers a transformation from within based on profound yet simple principles and practices.”
— Dana Zampieri
Senior VP Key Global Accounts
dsm-firmenich
“Amir's message is both inspiring and practical. And it is delivered with an awesome blend of energy, wit and conviction. I have personally benefited from his ideas, and have seen the impact they have had on many people over the years.”
— Mark Alexander
Former President - Americas
Campbell’s Company
Our unique methodology has consistently been proven effective in a wide variety of industries and organizations across the globe.
We are proud to have delivered this program to the following clients
(and more)
What’s included
We’re pleased to bring you unprecedented value in this package, which includes the following elements:
➤ 5+ Hours of Live Instruction
➤ Unlimited access to workshop videos
➤ Participant Workbook
➤ 1 Distinction Card Deck (Digital)
➤ Access to our Post-Workshop Webinar Series
➤ 3 Live Q+A Sessions with Amir
➤ 45-minute 1-on-1 Coaching Call with Amir
➤ 50% Off Amir’s Book, The Transformative Leader
➤ 10% Discount on select Products and Services
NEXT LIVE WORKSHOP: MAY 14, 2026
The cost breakdown
Live Virtual Workshop
➤ $450 | 5+ Hours of Live Instruction from Amir, community interaction, opportunity to have your questions answered, and more.
➤ $10 | Participant Workbook
➤ $297 | Access to our Post-Workshop Webinar Series
➤ $600 | 3 Live Q+A Group Coaching Sessions with Amir over the course of 3 months
➤ $1500 | 45-minute 1-on-1 Coaching Call with Amir
➤ $8.50 | 50% Off Amir’s Book, The Transformative Leader
➤ $1350+ | 10% Discount on select Products and Services
A Total Retail Value
$797
$4215
“I came into this workshop during a time in both my work life and personal life when I was stepping into new, unknown challenges and feeling heavy and burdened with whether things I needed to do or wanted to do were actually impossible… I now have a clear view on what the real issues are, plus a plan I feel is achievable when I walk out of here. Can't say enough about this experience.”
— Amy H. Organizational Effectiveness Manager Cambia Health Solutions
The consequences of a “trial & error” approach
What Doesn’t Work
➤ Not recognizing and addressing the root cause of issues
➤ Ignoring culture problems and solutions
➤ Dipping people into random, superficial training
➤ Rolling out empty slogans, missions, visions, etc.
➤ Spending money on new technology and systems
➤ Relying on a motivational approach without follow-through
➤ Trying a tough, command-and-control approach
➤ Applying cookie-cutter and one-size-fits-all approaches
➤ Putting your head in the sand
➤ Pretending like you have it all together
Wasted time. Wasted money. Wasted effort.
These are just the tip of the iceberg when it comes to trying to figure it all out yourself.
Let’s face it: You’ve been working hard, you’ve been trying to figure it out. We’re all for DIY approaches. In fact, we aim to equip our clients so that they can eventually do things on their own. But to get on the right path, you need the expertise of an experienced guide.
Consider some of the other costs of trying to do it on your own:
Losing credibility with your bosses and losing trust with your people because nothing you’re doing is working.
Feeling hopeless because the solutions you have attempted to fix the problem haven’t made a substantial impact.
Playing whack-a-mole with all your problems and fighting fires instead of implementing sustainable solutions.
Wasting time and energy trying to figure out how to leverage years of leadership development trainings, courses, workshops, etc., to create practical solutions specifically tailored to the unique combination of issues you’re facing.
The ever-looming possibility that, no matter how hard and long you work at the problem, you may never figure out how to make a difference.
If you’re hoping that one day things will just fall into place, unfortunately, that’s not how it works. Transformation never just happens by accident; it’s always the result of the intentional application of the timeless and universal principles of Transformative Leadership.
It took Amir over two decades of firsthand leadership and organizational experience across 3 continents, hundreds of books, thousands of hours in training and development, certifications in numerous well-regarded development paradigms, an MBA, and a lot of trial and error—as well as some difficult soul-searching through some career dark times—to create a reliable, repeatable process.
All told, it added up to hundreds of thousands of dollars in monetary investment alone, not to mention the emotional toll of the trials and tribulations along the way.
Imagine how much it would cost you in time, money, and energy to have a false start
No one solution applies to every situation. The key is to find what works for you. Based on decades of working with clients all over the world, here are some of the ways they have tried to address their challenges, along with their drawbacks and costs:
Expensive and complex — Big-name companies that charge exorbitant fees to install complex, proprietary systems that seem like overkill but may still fail to solve the specific issues being faced.
Cost: $500K+ for a single location.Economical but ineffective — Low price point offerings that ultimately fail to move the needle, usually due to a superficial “motivational” approach, inexperienced external partners, or solutions too limited in scope.
Cost: Continued waste and loss, in addition to whatever price you pay for these services.Effective but unsustainable — Solutions that are effective but temporary because they do not build people or systems capability.
Cost: Being forced to rely on external partners to “do it for you” indefinitely, which erodes internal capability and ensures losses return to previous levels once you stop paying their fees.Rigid and theoretical — Highly prescriptive cookie-cutter and one-size-fits-all solutions that fail to integrate into your specific situation. Tend to rely heavily on static, theoretical frameworks as opposed to dynamic, practical applications.
Cost: Settling for incomplete solutions because these methods fail to address the inherent variations and uncertainties of real-world circumstances.Effort-intensive and complicated — Taking a piecemeal approach that requires you to cobble together a practical system from various resources with no clear connection. Usually ends up as a “shotgun” solution that addresses multiple concerns but never systematically resolves them.
Cost: At least $30K for just some of the programs and trainings that inform components of our workshop, as well as months (or years) spent bewildered and frustrated as you try to piece them together.
How this workshop is different:
Root cause-focused— Immediately identifies and targets the root cause of dysfunction in your workplace, saving time and money that would be wasted attempting to address symptoms.
Results-oriented— Based on decades of experience developing leaders and transforming organizations all over the world, the workshop has a proven track record of creating immediate and long-term shifts in results and morale, regardless of circumstances.
Practical/actionable — Not merely theoretical, you will leave with actionable steps you can take to immediately shift your performance, morale, and results.
Adaptable — Applicable to organizations of any size and any industry, experienced leaders or those just starting their leadership journey.
Capability-building — Although our programs consistently enable participants to deliver immediate improvements in their results, our ultimate goal is to develop them into capable leaders who will continue to grow and deliver extraordinary results well beyond the program.
Affordable — We recognize that budgetary constraints must be taken into account, and we have priced our offers to deliver unprecedented value. The real value of the workshop, however, becomes even more evident when compared to the cost of just a few minutes of downtime, a missed deadline on a project due to lack of communication, or a dissatisfied customer because the team did not work together to meet their needs.
Join us on
May 14, 2026
Register today to get signup bonuses
➤$450 | 5+ Hours of Live Instruction from Amir, community interaction, opportunity to have your questions answered, and more.
➤$10 | Participant Workbook
➤$297 | Access to our Post-Workshop Webinar Series
➤$600 | 3 Live Q+A Group Coaching Sessions with Amir over the course of 3 months
➤$1500 | 45-minute 1-on-1 Coaching Call with Amir
➤$8.50 | 50% Off Amir’s Book, The Transformative Leader
➤$1350+ | 10% Discount on select Products and Services
PLUS:
➤$835+ Value - Group bonus: Groups of 3 or more who sign up get 2 free books per person and a complimentary 1-hour book study call with Amir
➤$398.50 Value, per person - First 5 people who sign up for Live Workshop can invite a colleague or friend for half off the registration price.
A Total Retail Value
$5445
$797
You might be thinking…
It will be a waste of time and money that won’t make a difference.
Past participants have consistently described our programs as one of the most valuable investments of their careers. Considering the typical and expected outcomes of the workshop, we feel confident that it provides a greater ROI than almost any other intervention out there.
This won’t be different than all the other training and courses I’ve taken.
One of the things that sets our approach apart is that it is aimed specifically at uncovering and identifying what has been preventing you from making the most of your previous training and development up until now. We then equip you with the mindset needed to finally realize the full potential of all the tools and skills you have picked up throughout your career.
Even “grizzled veterans” of every course, training, and program under the sun have described the workshop as being uniquely worthwhile and impactful. That’s because rather than merely being “informative learning,” which often ends up stacking knowledge and tools on top of disempowering beliefs and habits, our approach also incorporates “transformative learning,” which addresses the root causes of dysfunction in a way that immediately shifts performance and results.
However, it’s difficult to fully understand the workshop without experiencing it for yourself. The best we can do is let you hear from past participants. Below are just a few of the testimonials we have received about the unique impact of the workshop:
“This workshop has been THE best self-development I've participated in during my entire career.”
“Best training I've ever received! Opened up a new way of thinking!”
“This is hands-down the best training that I have attended ever! The objectives were clear and the tools to reach our goals are readily available.”
“Above and beyond my expectations. I left feeling energized and exhilarated with the possibilities to transform.”
My workplace is too messed up for this to work.
Amir had this very same concern when he was struggling to turn around the worst plant in the company. Long story short: there is no workplace too toxic for the workshop to make a difference.
Our approach is built on timeless and universal principles of leadership and culture transformation, which themselves are rooted in the social and psychological truths of human nature. To put it another way, as long as your organization is made up of people, this workshop will work.
This won’t work for me because I don’t have a leadership title or formal authority.
This concern is based on a common misunderstanding. The truth is that your potential to transform your culture isn’t dependent on your position on the organizational chart.
In fact, what makes our approach unique is that we help people who aren’t in formal leadership positions expand their ability to influence those around them and make an impact on the larger organization.
Typically, people wait for formal authority to give them permission to influence others and make a difference. But the truth is that things work the other way around. By expanding your influence and making a difference right where you are, you eventually earn a leadership position or title. Notably, a significant percentage of past participants report being promoted shortly after completing our programs.
I’m still not sure/convinced.
While we’re confident that this workshop works for everyone, it is important that you are fully convinced of the value and committed to fully participating before you register. To help you make that determination, we are happy to hop on a call with you so we can jointly determine the best next steps for your individual situation. To schedule your call with Amir, please click here.
Most of us will spend most of our lives at work, and, unfortunately, we will spend most of that time miserable. When work is simply accepted as an inevitable source of stress and frustration, endless dissatisfaction is a foregone conclusion. But it doesn’t have to be this way.
I am a firm believer, based on firsthand experience, that work can and should be a source of inspiration, fulfillment, and prosperity. It is this core belief that forms the foundation of our mission at The Ghannad Group. Every one of our programs is created specifically to guide others through the reliable and repeatable process of making that vision a reality.
I’ve personally experienced what it’s like to stand in the middle of a “perfect storm” of seemingly insurmountable challenges: scarce resources, unsupportive bosses, and toxic culture. Too many times, I let those circumstances diminish my power and joy, and the toll it took on my life and my family was always too high. I don’t want anyone else to suffer through that experience.
That’s why I committed myself to making the world a better place, one leader, team, and workplace at a time. I want give others the benefit of the wisdom, tools, and support I wish I’d had when I was down “in the trenches.” My goal is for every person who participates in our programs to rediscover their enthusiasm, become the most powerful version of themselves, and make a real impact, starting exactly where they are, regardless of title or circumstance.
To be clear, it isn’t just about getting results; it’s about transforming how you show up at work and in life. My deepest hope is for each participant to become a catalyst of transformation for themselves, their teams, their families, and their communities. Based on feedback from so many past participants over the years, I have come to expect the benefits of our programs to go well beyond the workplace.
If you’re bold enough to believe work can be a source of inspiration, not just an obligation, I invite you to join us. Together we can create workplaces where people thrive, not just survive. If you’re willing to commit to this journey and stay the course, I’m confident you’ll not only achieve extraordinary results at work, but experience unprecedented levels of success and fulfillment in every area of your life.
Amir Ghannad, Founder of The Ghannad Group
Meet your Instructor
Amir Ghannad is a world-renowned leadership development and culture transformation expert with a Master’s degree in Mechanical Engineering and an MBA in Organizational Behavior. He has over 40 years of experience helping leaders and organizations unlock their full potential to deliver breakthrough results. He is the author of the widely regarded book The Transformative Leader and host of the top 1% globally ranked podcast of the same name.
As the founder of the highly regarded consulting firm, The Ghannad Group, Amir has worked with hundreds of companies—including MasterCard, PepsiCo, Campbell’s, E&J Gallo, and L’Oreal—guiding them through cultural transformations that have delivered remarkable results, including a 240% revenue increase with no additional capital investment for one client.
A sought-after keynote speaker, widely recognized thought leader, and a skilled practitioner of a wide range of leadership paradigms and methodologies, Amir is highly respected for his ability to turn underperforming teams into high-performing cultures, with his work having been featured in TD Magazine, Manufacturing Tech Insights, the White House Worker’s Voice Summit, and more.
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