spice

The 90/10 Rule of Effective Communication and Leadership

Each one of us has our own primary or preferred style of communication, and this is something that affects how we show up in pretty much every area of our lives. This is obviously the case in how we speak, write, or behave towards others, but how we occur to ourselves is also subtly influenced by our preferred style of communication. Whether this primary style is rooted in our temperament and natural inclination to be and show up a certain way, or whether it is reinforced and consciously cultivated by the successes we have had using it, we are attached to our preferred style, for better or worse. In the absence of intentional effort to be and show up differently, our default tendencies will always take us back to our familiar mode of operation, even if it may not be the most effective way of conveying our message. This is an important distinction in general, but it is one that it is especially pertinent for speakers to understand and put into action.