battle

7 Tips to Turn Every Conversation into a "Weapon of Mass Transformation"

Culture transformation is warfare, make no mistake. It’s true that “our struggle is not against flesh and blood,” but our enemies—apathy, complacency, cynicism, resignation, hypocrisy, self-righteousness—are far more insidious and tenacious and dangerous than any physical combatant could ever be, for they can hide within and overtake anyone at any time. Considering the stakes of this epic battle, we would be wise to take stock of the tools we have at our disposal, on the front lines and at the top, and put them to good use. And I’m here to tell you that, bar none, the greatest “weapon” we have in this war are our words and our conversations with each other.