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About this Episode:

In this episode of The Transformative Leader Podcast, I’m happy to bring you a conversation with Sunny Bonnell about ways in which we can tap into unconventional gifts in ourselves and others (sometimes construed as barriers to progress) and turn them into business advantages. During our discussion, we talk about Sunny’s book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, in which she and her co-author, Ashleigh Hansberger, do a great job of outlining seven “vices” or ”personality flaws” that can be keys to becoming a “Rare Breed” and an outstanding leader and achiever.

Sunny Bonnell and Ashleigh Hansberger are bestselling authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different and founders of Motto, one of the top branding companies in the world.

The dynamic duo has spent the past decade teaching leaders how to dismantle business-as-usual using Rare Breed thinking to deviate from the norm and challenge the status quo. In their unconventional business book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, Sunny and Ashleigh teach readers how to develop a Rare Breed Mindset®, a thought framework based on seven unconventional traits they’ve identified as the source of radical differentiation and power in business and life. It is this brazen philosophy that has garnered clients like Virgin, Google, Microsoft, and the NFL.

When not leading their team of Rare Breeds at Motto, they give inspiring keynotes where they share their audacious story of dropping out of college with $250 in their early twenties to found Motto, as well as provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition.

They’ve been named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. They’ve also spoken at Dale Carnegie, Fossil, Small Giants, Inc, Campaign Radio and Audio Summit, just to name a few.

Guest Links:

• Website: rarebreedleaders.com/, wearemotto.com/

• Book(s): Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

• LinkedIn: linkedin.com/in/sunnybonnell/, linkedin.com/in/ashleighhansberger/, linkedin.com/company/thisisrarebreed

• Twitter: twitter.com/thisisrarebreed, twitter.com/wearemotto

• Facebook: facebook.com/thisisrarebreed

• Instagram: instagram.com/thisisrarebreed

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