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About this Episode:

In this episode of the Transformative Leader Podcast, I’m happy to bring you a conversation with consultant and researcher, Elizabeth Lotardo, about her data-driven perspective on how individuals and organizations can tap into their noble purpose and the myriad positive implications of doing so on their culture and results. Whether you are an employee or in business for yourself and whether you are involved in sales or not, you will find lots of applicable nuggets in this conversation.

Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose:  How to Drive Revenue and Do Work that Makes You Proud. 

As the VP of Services at sales leadership consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, and Fiserv. She is a popular LinkedInLearning author, and her work has been featured in The Wall Street Journal and on NPR. 

With an undergraduate degree in advertising from Boston University and a Master’s in Organizational Psychology, Elizabeth has enabled firms to drive employee engagement,  competitive differentiation, and ultimately revenue.

Guest Links:

• Website: mcleodandmore.com/, mcleodandmore.com/elizabeth-mcleod/

• Book: Selling With Noble Purpose

• LinkedIn: linkedin.com/in/elizabethlotardo

• Twitter: twitter.com/e_mcleod_

• Email: elizabeth@mcleodandmore.com

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