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About this Episode:

In this episode of The Transformative Leader Podcast, I’m happy to bring you a conversation with Chief Evangelist of BombBomb, Ethan Beute, about using video messaging to support face-to-face communication increase collaboration, especially when physical meetings aren’t possible. BombBomb is a software company that helps working professionals get face-to-face through video for clearer communication, human connection, and higher conversion. They make it easy to set yourself apart in clients’ inboxes, as well as make your emails as warm, personal, and effective as a face-to-face conversation. In addition to being Chief Evangelist, Ethan specializes in customer and brand experience, has sent over 10,000 video messages himself, and has co-authored a bestselling book, Rehumanize Your Business, about using video to do just that.

 In our conversation, Ethan talks with about why video communication is so crucial for business and sales teams, entrepreneurs, employers, and employees in general, but especially in times of crisis that may preclude in-person meeting. We all instinctively know that building human connection and trust is far more effective when we’re there with the other person, when we are in their world, and that’s often difficult to do through text alone. I’ve been interested in the unique approach that BombBomb offers for a while now, but it has become especially salient nowadays, so I wanted to spotlight its potential in this episode. This is a little different than my usual interviews, but, at the risk of dating this post, these are unusual times. I want to do my best to highlight products and services that can add value to listeners, and I believe BombBomb and video messaging is one of those services.

Some topics discussed in this episode include:

• How Ethan moved from local television to video messaging with BombBomb.

• The difference between “marketing through video“ and “relationship through video.“

• When and why is the best time to use video messaging over text communication.

• Why don’t more people use video messaging, and what are some of the best use cases?

Ethan Beute is the Chief Evangelist of BombBomb, and he specializes in customer and brand experience, and email and content marketing. Along with Steve Pacinelli, Ethan is the author of Rehumanize Your Business, an Amazon #1 bestseller in Business Sales, Business Communication, and Customer Relations, the 800-CEO-READ #1 bestseller in its month of release, and a Barnes & Noble bestseller in its week of release. A University of Michigan graduate and UCCS MBA, Ethan’s background is in local television marketing and promotion.

Guest Links:

To learn more about Ethan and BombBomb, you can visit the website, where you can also try a free trial of the service.. You can also connect with Ethan on LinkedIn, Twitter, Facebook, and by emailing him at ethan@bombbomb.com.

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